Marketing: An Important Step toward your successful business
So, Are you thinking to start your own business and don’t know where to start?
well,
“Business has only two functions — marketing and innovation.” — Milan Kundera
Here I will tell you some basics of marketing, which will surely help you understand marketing if you are a newbie.
Marketing has been a part of human evolution and it is there from the start and developed with time. Marketing should be the most important thing for any business because that is something that becomes your starting point. Marketing is all about people and that’s why it involves learning human nature. we have to understand human psychology to build a successful business.
Now we know what is marketing but it has more than this so will look at its component step by step so are you ready? yes, then let’s get into it.
Stand out from the crowd
You should start setting goals for yourself like what next step you’re gonna take and build your unique identity because people always want the best for them and you should be able to capable of doing that.
In Marketing, you have to keep two things in your mind: who your customer is and what product they want? you have to reach them at the right time with the right product. so first, you have to choose your audience and create relationship with them.
“Make the customer the hero of your story.” — Ann Handley
If the customer will start getting interested in your product they’ll be the ones to help you grow through spreading the word of mouth. Next, I will tell you many other important aspects of marketing.
“More contact means more sharing of information, gossiping, exchanging, engaging — in short, more word of mouth.” — Gary Vaynerchuk
Another question is which mode of marketing is better?
Traditional vs. Digital marketing
Traditional and digital marketing have their own value you just have to find the right balance between them. As technology is developing most people going towards the digital mode, but at the same time, we have some particular age groups who still prefer traditional mediums for their entertainment or knowledge and that is Tv, Radio, newspapers, etc. so, we have to choose according to our niche.
Both the modes have their pros and cons for example in digital marketing we can have direct interaction with our audience and can create more engagement according to people's reactions but at the same time in traditional marketing, we cannot really do that.
“You cannot buy engagement. You have to build engagement.” — Tara-Nicholle Nelson
Another example is traditional marketing is kind of more permanent than digital marketing because if you see some useful data online you might loos it after some time but in traditional marketing that is not the case. so like I said you just have to find which is favoring you more.
Communication Skills
Good marketing always needs good communication. you have to talk with your audience and make them part of your conversation. Communication will create a good relationship with your target audience. After all, we humans love to engage in talks rather than just seeing things.
you’ll be thinking that what if I am not good at communication? don’t worry, there is always a solution.
If you are not good at something then start practicing it there is nothing that you cannot do. start writing and write like you’re talking with someone. writing is important so practice it as much as you can.
“Speak to your audience in their language about what’s in their heart.” — Jonathan Lister
So, Are you guys finding these tips useful? yes, then there are more.
Global Economics
If you are an entrepreneur you should give some of your time to understanding and learning global economics. If you start learning about how money works you’ll be more confident to go ahead.
It will help you make some important decisions for your business. you’ll easily understand what is your niche and what needs they have. so, whichever market you want to work in first understand it and then start working and you’ll defiantly get where you want to reach.
Now that we have understood some basics of marketing let’s understand the marketing funnel how the process goes on, so shall we?
The CATT marketing funnel
[Wealth = n^CATT] source: Digital Deepak
This is the formula that is very important to understand in digital marketing
Niche:
Like I said before choosing a niche is very important for marketing and that is the base to develop a marketing strategy.
Content:
This is the part where you attract your audience and describe your work and in this, you have to showcase everything you have. your content will help you grow your business. your audience should connect with your content.
“Create content that reaches your audience’s audience.” — MarketingProfs
Attention:
Grab people’s attention try to make them listen to you make them read your blogs or visit your website by using social media, ads, SEO, etc., and the more attention you get you’ll be able to expand your boundaries.
“You cannot get anybody to do something if they’re not paying attention to you.” — Brian Carte
Trust:
Trust is the most important thing in business. In the process of creating content and grabbing people's attention one thing you have to keep in mind that people should connect to you, they should feel valued, and then only your customer will start putting trust in you.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” — Andrew Davis
Transaction:
This is where you convert your target audience into a customer by using a simple strategy or sales method.
The CATT funnel works in the cycle it gets to continue with your business growth.
With the CATT funnel, you should have three things in you which lead to creating a niche that is perfect for your product and that is PASSION, TALENT, and MARKET.
Integrated digital marketing
Integrated digital marketing is a well-defined marketing plan for your business. In this marketing strategy, you’re explaining your business in the same way but on a different platform. This way your customer will understand more about your product and services. It is a way to attract more audience and create engagement which will lead to trust and developing your business.
As you can see in the picture Integrated digital marketing involves content marketing, paid advertising, email marketing, SEO, and social media. All these platforms are very important to reach your maximum audience.
Personal Branding
Building a strong personal brand is important for any business. you have to present yourself for your brand and your audience should connect with you.
your brand should be different than others and be a leader in that category. you have to create uniqueness in your brand and be the only one in that. Add your personal touch it will help you to create a connection with your customer. your niche should know the evolution of your personal brand and your personal story. Talk as a people not as a brand.
“People don’t buy what you do, they buy why you do it.” — Simon Sinek
personal branding involves some components and that is will be looking at next. You have to start your personal brand with learning.
Learn the concepts, facts, and procedure.
Work whatever you have learned implement that in the real world and know its result and work on that.
Blog about your work let people know what you do tell your story to the world tell them your learnings.
“Marketing is no longer about the stuff that you make, but about the stories you tell.” — Seth Godin
people know about your brand and your work that you can go and get some Consulting projects and that will help you expand your brand.
After that start Mentor people who want to learn from you.
The more you reach to people more you will learn and get a clear understanding of your subject and the last stage is Startup.
By going through every step you’ll develop your understanding then start your own service, but this does not end here this cycle goes on and on and that is called the Masstrust blueprint.
Here we talked about all the basic aspects of marketing and how to start with your business and some important skills that you should learn for your own growth.
If you have come this far then I hope you have found some useful things and lastly I want to say that,
I know all this is not easy but trust me it’ll all be worth it.
So, tell me in the comment what you think about these tips and if you have something other than this please tell me.